How to Stop Your Business Flying Blind Easily
Cash flow visibility with PersoFi – Is Your Business Flying Blind?
Personalised Financial Intelligence – The Story Behind the Name
I want to share with you about our tagline, Personalised Financial Intelligence. When I chose the name PersoFi in 2019, I wasn’t thinking about artificial intelligence. In fact, ChatGPT didn’t exist. AI wasn’t dominating boardroom conversations, and “AI-powered finance” certainly wasn’t a buzzword. The name came from a much simpler idea: Personalised Finance. After more […]
Introducing PersoFi – From Continuous Accounting to Operational Financial Intelligence
Operational Financial Intelligence is the next evolution of modern finance. While Continuous Accounting has transformed the way finance teams work, businesses now need something more: a platform that turns trusted financial data into better operational decisions. Over the past few months, I’ve been building PersoFi around this vision. Over the past few months, I have […]
In the Age of AI, Trusted Financial Outcomes Matter More Than Ever
Businesses are overwhelmed by AI finance tools, AI CFO platforms, and accounting automation. But trusted financial outcomes still depend on operational finance intelligence, reconciliations, controls, and reliable financial data. We are being inundated with AI. Every day there is another announcement: The pace is overwhelming. For finance teams, CFOs, and business owners, AI finance automation […]
Why Your Management Accounts Are Wrong (And Where the Problem Starts)
Over the past two months, I’ve been unusually quiet here. Not because there’s nothing to say — but because I’ve been deep in conversations, systems, and numbers. And what I’ve been seeing has been remarkably consistent across businesses. Why Management Accounts Are Often Wrong Most management accounts are not wrong because of bad accounting. They […]
AI Is Not a Tech Cycle. It’s a Structural Redesign of the Economy.
This blog explores why AI Is Not a Tech Cycle. It’s a Structural Redesign of the Economy. I stopped in my tracks when I read this: “ Most, if not all, professional tasks” for lawyers, accountants, project managers, and marketing professionals “will be fully automated by AI within the next 12 to 18 months.” Mustafa […]
Is Agentic AI a Game Changer for Finance — Or Just Better Storytelling?
Finance has never lacked explanations. But better explanations don’t fix unreconciled suppliers, missed recharges, or fragile month-end closes. This article explores whether agentic AI truly changes finance — or just improves the storytelling.
2026 Predictions: AI in Business — Hype, Reality, and What Leaders Must Decide
Every business leader has heard the same promise: AI will transform how you run your company. Transform your workflows with Agentic AI. By 2026, that promise will be everywhere — in boardrooms, product decks, investor updates, and internal roadmaps. But the uncomfortable truth is this: AI will not automatically make businesses run better.It will simply […]
Building Financial Clarity for Growing Businesses: An End-of-Year Reflection
As the year draws to a close—or as 2026 begins—most business owners pause to review the numbers. Revenue. Profit. Growth. These matter. But they are not the whole story. At PersoFi, this year reinforced something we have believed from the start: financial success is not only about results, but about control, clarity, and calm. For […]
Learn to Think Like a CFO
CFO-level precision for CEOs scaling a growing business As businesses grow, decisions become bigger — but financial clarity often gets worse. Revenue increases. Headcount expands. Systems multiply.Yet CEOs still wait weeks for answers to basic questions: At this stage, intuition is no longer enough.CFO-level precision becomes essential. Why CEOs Need to Think Like CFOs (Without […]